Emerging technologies is driving change like never before and the consumer now demands a hyper-connected, customized and deeply engaging platform of delivery. Enterprises are embracing this transformation – with a host of new customized advertising services, partnerships, acquisitions, and models exploding the boundaries of possibility.
And at the center of this maelstrom of challenge and change is technology: analytics, sensors, artificial intelligence, cloud, and mobile devices. What’s required then is a modern, device-specific and personalized content network publishing framework that could maximize monetization.
What’s the missing link in this landscape?
Currently, firms are grappling with several debilitating factors such as extensive audience fragmentation, inadequate customer retention, and ineffective engagement. Further, advertising firms need to consistently rewire content to fit various platforms; each variant must adhere to the norms and expectations of the specific content tool/driver.
What lies at the end of the ‘Digital’ tunnel?
It’s important for enterprises to break free from a legacy, silo-driven model and consider a singular, and convergent data pool across multiple business divisions. Advanced analytics could cleanse, mine, map and crystallize new ideas and approaches from this voluminous in-flux of data – offering the ability to improve customer relationships. Enterprises require a whole new digitalization journey, marked by IP-based mobility services and broadband flexibility.
What keeps us one step ahead?
At HCL, we believe in great synergies. Our proven capabilities in technology, digital value chain transformation, and managed services helps to accentuate the ongoing revolution. The broadcasting sector can now navigate this vibrant digital terrain while also contain possible threats or complexities. We believe in a composite vision – that brings together the best of cutting-edge tech, aligning IT-initiatives with business objectives to improve business processes that makes us a preferred partner of choice for our clients.